The design campaign for Hopon began with the goal of creating a bold, playful brand identity that captures the freedom and spontaneity of travel. Inspired by motion and exploration, the visual language uses vibrant colors and dynamic forms drawn from Queensland’s diverse landscapes. This branding identity was developed for Hopon, an Australian tour bus operator offering flexible, unlimited stop travel. The name itself suggests action to "hop on" and go. The brand invites tourists to explore Queensland at their own pace, with ease and excitement. Hopon is more than transport it's a visual journey.